Author names are listed alphabetically and all authors contributed equally.
Commercialization of Platform Technologies: Launch Timing and Versioning Strategy†
Version of Record online: 17 APR 2012
© 2012 Production and Operations Management Society
Production and Operations Management
Volume 22, Issue 6, pages 1374–1388, November/December 2013
How to Cite
Bhargava, H. K., Kim, B. C. and Sun, D. (2013), Commercialization of Platform Technologies: Launch Timing and Versioning Strategy. Production and Operations Management, 22: 1374–1388. doi: 10.1111/j.1937-5956.2012.01344.x
- Issue online: 25 NOV 2013
- Version of Record online: 17 APR 2012
- Manuscript Accepted: JAN 2012
- Manuscript Received: SEP 2010
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