The Promise of Strategic Customer Behavior: On the Value of Click Tracking
Article first published online: 22 OCT 2012
© 2012 Production and Operations Management Society
Production and Operations Management
Volume 22, Issue 3, pages 489–502, May–June 2013
How to Cite
Huang, T. and Van Mieghem, J. A. (2013), The Promise of Strategic Customer Behavior: On the Value of Click Tracking. Production and Operations Management, 22: 489–502. doi: 10.1111/j.1937-5956.2012.01386.x
- Issue published online: 14 MAY 2013
- Article first published online: 22 OCT 2012
- Manuscript Accepted: MAY 2012
- Manuscript Received: NOV 2011
Online Supplement 1:Proofs.
Online Supplement 2:Clicks with Endogenous Pricing.
Online Supplement 3: Comparing Strategic Clicks to Other Operations Strategies.
Online Supplement 4: Comparing Strategic Clicks with Other Operations Strategies with Uncertain Customer Valuation.
Online Supplement 5: Preference Learning.
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