Improving Valuation Under Consumer Search: Implications for Pricing and Profits
Article first published online: 25 FEB 2013
© 2013 Production and Operations Management Society
Production and Operations Management
Volume 22, Issue 4, pages 857–874, July–August 2013
How to Cite
Perdikaki, O. and Swaminathan, J. (2013), Improving Valuation Under Consumer Search: Implications for Pricing and Profits. Production and Operations Management, 22: 857–874. doi: 10.1111/j.1937-5956.2012.01392.x
- Issue published online: 22 JUL 2013
- Article first published online: 25 FEB 2013
- Manuscript Accepted: 3 JUN 2011
- Manuscript Received: 2 MAY 2009
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