Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability
Article first published online: 14 NOV 2012
© 2012 Production and Operations Management Society
Production and Operations Management
Volume 22, Issue 4, pages 777–791, July–August 2013
How to Cite
Akçay, Y., Boyacı, T. and Zhang, D. (2013), Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability. Production and Operations Management, 22: 777–791. doi: 10.1111/j.1937-5956.2012.01394.x
- Issue published online: 22 JUL 2013
- Article first published online: 14 NOV 2012
- Manuscript Accepted: JUN 2011
- Manuscript Received: APR 2009
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