Madeline A. Cooke (Ph.D., Ohio State University) is Associate Professor in the Department of Secondary Education at the University of Akron, Akron, Ohio.
A Pair of Instruments for Measuring Student Attitudes Toward Bearers of the Target Culture
Article first published online: 31 DEC 2008
© 1978 American Council on the Teaching of Foreign Languages
Foreign Language Annals
Volume 11, Issue 2, pages 149–163, April 1978
How to Cite
Cooke, M. A. (1978), A Pair of Instruments for Measuring Student Attitudes Toward Bearers of the Target Culture. Foreign Language Annals, 11: 149–163. doi: 10.1111/j.1944-9720.1978.tb00024.x
- Issue published online: 31 DEC 2008
- Article first published online: 31 DEC 2008
ABSTRACT An attitude has three aspects: cognitive, affective, and behavioral. Two original instruments are presented: a modified Bogardus Social Distance Scale measures the behavioral aspect; factor I of a semantic differential test measures the affective aspect, while factors II and III measure the cognitive. Because correlations between the Bogardus and the semantic differential factors are not strong, a combination of both tests seems necessary in order to measure all three aspects. After a description of how the instruments were developed, suggestions are given for administering and for scoring them, both by hand and by machine.