Patricia R. Paulsell (Ph.D., The University of Michigan) is Assistant Professor of German at Michigan State University, East Lansing.
The Importance and Implementation of a Business Foreign Language Overseas Internship Program
Article first published online: 31 DEC 2008
© 1983 American Council on the Teaching of Foreign Languages
Foreign Language Annals
Volume 16, Issue 4, pages 277–286, September 1983
How to Cite
Paulsell, P. R. (1983), The Importance and Implementation of a Business Foreign Language Overseas Internship Program. Foreign Language Annals, 16: 277–286. doi: 10.1111/j.1944-9720.1983.tb01961.x
- Issue published online: 31 DEC 2008
- Article first published online: 31 DEC 2008
- Cited By
ABSTRACT Business foreign language courses may very well be the fastest growing phenomenon in the language curriculum today, partly in response to internal pressures within the academic world itself, but also partly in response to external pressures upon the business world today. The United States is no longer isolated from the world market, and the survival of American business in the same arena with fierce world competitors like the Japanese is heavily dependent upon its ability to understand and adapt to foreign markets. Foreign markets are products of foreign cultures, as any number of American companies have learned, often after having suffered severe monetary losses as well as public relations blunders due to poor market strategies abroad. Increasingly, American firms are looking to specialists who can advise them against the risks involved in foreign investment and enlighten them as to the demands of doing business in foreign markets. Business/Foreign Language graduates can fill this very special need of the American business community, but the foreign language component of their backgrounds must be complemented by comparative/contrastive business practice studies between home and target cultures, as well as practical business internship experience in the target culture. The Michigan State University Business Overseas Internship Program in Germany is used as a model for the implementation of such a program.