Mary de Lopez (Ph.D. candidate, University of New Mexico) is a teacher of French at La Cueva High School, Albuquerque, NM.
Developing Public Support for Community Language Programs: A Working Model
Article first published online: 31 DEC 2008
© 1986 American Council on the Teaching of Foreign Languages
Foreign Language Annals
Volume 19, Issue 6, pages 529–531, December 1986
How to Cite
de Lopez, M. and Montalvo-Sisneros, M. A. (1986), Developing Public Support for Community Language Programs: A Working Model. Foreign Language Annals, 19: 529–531. doi: 10.1111/j.1944-9720.1986.tb01044.x
- Issue published online: 31 DEC 2008
- Article first published online: 31 DEC 2008
- Cited By
ABSTRACT In 1983, the Albuquerque Language Teachers Association was formed as part of the Academic Alliances project under the auspices of the National Endowment for the Humanities and the Rockefeller Foundation. An immediate objective for the association was defined: “To increase public awareness of, and support for, second language education.” A public relations strategy was carefully designed and executed to maximize the impact of the association's activity on the Albuquerque community. This strategy, along with supporting activities, is outlined below. ALTA members invite you to replicate and outdo their efforts.