A Cultural Approach to Teaching Business German

Authors

  • David L. Dysart Ph.D.

    1. Stetson University
    Search for more papers by this author
    • 2

      University of Illinois at Champaign/Urbana is Assistant Professor of German at Stetson University, DeLand, FL.


Abstract

ABSTRACT  The concept of culture in the Business German course is not a new one. This article, however, outlines a successful course that structures business components around an overriding historical, cultural, and social content as opposed to attempting to integrate discrete cultural components into a traditional Business German course. This course has proven to appeal to and benefit business students, who face increased demands for a broader liberal arts background, as well as liberal arts students attempting to make their degree more marketable.

Ancillary