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ABSTRACT  The concept of culture in the Business German course is not a new one. This article, however, outlines a successful course that structures business components around an overriding historical, cultural, and social content as opposed to attempting to integrate discrete cultural components into a traditional Business German course. This course has proven to appeal to and benefit business students, who face increased demands for a broader liberal arts background, as well as liberal arts students attempting to make their degree more marketable.