Purdue University is Assistant Professor at Purdue University, West Lafayette, Indiana.
Multimedia Computer-Assisted Reading in Business Chinese
Version of Record online: 31 DEC 2008
© 1997 American Council on the Teaching of Foreign Languages
Foreign Language Annals
Volume 30, Issue 3, pages 335–344, October 1997
How to Cite
Hong, W. (1997), Multimedia Computer-Assisted Reading in Business Chinese. Foreign Language Annals, 30: 335–344. doi: 10.1111/j.1944-9720.1997.tb02356.x
- Issue online: 31 DEC 2008
- Version of Record online: 31 DEC 2008
ABSTRACT The main objective of this study is to evaluate the effectiveness of multimedia computer-assisted reading in Business Chinese. In this study, the software “A Multimedia Chinese Reader for Advanced Students” was utilized in the elementary Business Chinese class at Purdue University. Experimental in-class and multimedia computer-assisted readings were conducted to examine the effectiveness of multimedia computer-assisted reading in comparison with the conventional paper-pen-dictionary reading method. The study results showed that computer-assisted reading is much more effective in improving students' reading efficiency and in enhancing students' comprehension of Business Chinese articles than the conventional reading method. Such factors of the multimedia technology as speed, electronic dictionary, and sound effects contributed considerably to the students' reading efficiency. This study concluded that reading proficiency of second-year Business Chinese learners can be much more efficiently achieved with the assistance of multimedia technology.