Jutta Norris Ulrich (Ph.D., University of Arkansas) is Associate Professor of German at Thunderbird, The American School of International Management, Glendale, Arizona.
Putting Language Before Business: The Business Case Study in the Foreign Language Classroom
Article first published online: 31 DEC 2008
© 2000 American Council on the Teaching of Foreign Languages
Foreign Language Annals
Volume 33, Issue 2, pages 230–236, March 2000
How to Cite
Ulrich, J. M. (2000), Putting Language Before Business: The Business Case Study in the Foreign Language Classroom. Foreign Language Annals, 33: 230–236. doi: 10.1111/j.1944-9720.2000.tb00916.x
- Issue published online: 31 DEC 2008
- Article first published online: 31 DEC 2008
Abstract: Practitioners in both English as a Second Language (ESL) and Foreign Language instruction praise business case studies for their real-world application and their ability to stimulate discussion and meaningful writing assignments. However, language teachers face a major challenge in guiding the unpredictable nature of such discussions, while students struggle with the foreign language as well as the business concepts of the case. This article explains how language activities can become the key objectives of the foreign language or ESL lesson based on the case study. By developing a lesson plan focused on language functions and speech events, the language instructor directs learning away from business concepts toward business communication skills. Such a language-based framework also provides the structure required to establish and achieve specific learning objectives.