A Research Agenda from the Design Manager's Perspective



A FUNDAMENTAL DEBATE in any research forum is the appropriate balance between theoretical/speculative research and projects with pragmatic or applied objectives, and design management research is no exception. Some want exploration of generic subjects such as “creativity” and “decision-making strategies,” while others seek more specific results on narrower topics such as consumers' criteria for quality, or the impact of material selection on design and production. This Executive Perspective is devoted to hearing from three design managers who articulate their understanding of this discipline and the questions they believe should be part of a broad design management research program.