Dr. Stephen Potter is a Research Fellow in Design in the Design Innovation Group, which forms part of the Open University's Centre for Technology Strategy.
Studying Sensitive Issues: Using a Sample Survey in DESIGN MANAGEMENT RESEARCH
Article first published online: 10 JUN 2010
1992 Design Management Institute
Design Management Journal (Former Series)
Volume 3, Issue 4, pages 35–39, Fall 1992
How to Cite
Potter, S. (1992), Studying Sensitive Issues: Using a Sample Survey in DESIGN MANAGEMENT RESEARCH. Design Management Journal (Former Series), 3: 35–39. doi: 10.1111/j.1948-7169.1992.tb00602.x
- Issue published online: 10 JUN 2010
- Article first published online: 10 JUN 2010
- Cited By
SURVEYS ARE ESSENTIAL for establishing certain design management principles. They are a tool for comparing data from a broad spectrum of organizations and can be structured to protect the confidentiality of information that might not otherwise be released. Stephen Potter was recently involved in a three-year survey among British manufacturing companies analyzing their return on investments in design. His insights on sampling methodologies and avoiding bias provide valuable guidelines for others undertaking this type of design management research.