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    Desamparados Pardo-Cuenca, Vicente Javier Prado-Gascó, Engaging Consumers through Branded Entertainment and Convergent Media, 2015,

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    Jeanne Liedtka, Roger Martin, dt ogilvie, Sabine Junginger, Learning to design: giving purpose to heart, hand and mind, Journal of Business Strategy, 2007, 28, 4, 59

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