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AN ESSENTIAL OBJECTIVE in design management research is to make explicit the concepts, relationships, and processes that up to now may have been hidden by the predominance of other important business concerns or obscured under the guise of artistic intuition. To this end, Maryann Finiw's contribution is—based on a broad case-study analysis—to identify a precise framework of issues and questions that the manager/executive can use to link design strategy to organizational success.