Dr. P. Ranganath Nayak is a Senior Vice President of Arthur D. Little, Inc., responsible for its worldwide Operations Management consulting practice. He has accumulated more than two decades of experience in research, development, manufacturing, and consulting.
PRODUCT INNOVATION: Sweeping Away the Obstacles
Article first published online: 10 JUN 2010
1992 Design Management Institute
Design Management Journal (Former Series)
Volume 3, Issue 4, pages 71–77, Fall 1992
How to Cite
Nayak, R. (1992), PRODUCT INNOVATION: Sweeping Away the Obstacles. Design Management Journal (Former Series), 3: 71–77. doi: 10.1111/j.1948-7169.1992.tb00608.x
- Issue published online: 10 JUN 2010
- Article first published online: 10 JUN 2010
THE GLOBAL NATURE of contemporary business adds a new dimension to the search for innovation. Competition can emerge from unforeseen quarters, so a company must be sure that new product development is both efficient and generating desirable results. Based on an extensive survey, Ranganath Nayak compares concerns regarding innovation in the US, Japanese, and European markets, and elaborates on specific elements that interfere with the innovation process.