Dr. Cynthia Ingols is Director of Corporate Classrooms, a consulting firm that creates executive and management education programs that break “perceptual sets” of participants. Concurrently she is a Senior Research Fellow for the Design Management Institute.
One Story of New Product Development: WHAT CAN WE LEARN?
Article first published online: 10 JUN 2010
1992 Design Management Institute
Design Management Journal (Former Series)
Volume 3, Issue 4, pages 78–82, Fall 1992
How to Cite
Ingols, C. (1992), One Story of New Product Development: WHAT CAN WE LEARN?. Design Management Journal (Former Series), 3: 78–82. doi: 10.1111/j.1948-7169.1992.tb00609.x
- Issue published online: 10 JUN 2010
- Article first published online: 10 JUN 2010
- Cited By
IN THE AREA OF new product development, the design discussion is traditionally a rich mix of voices and perspectives. In addition to the appropriate blend of talents, Cynthia Ingols' interest is in exploring the balance of freedom and discipline, ad hoc and structured communications that enhance the development process. She comments on techniques that help generate trust, provide opportunities for learning and the exchange of information, and establish project focus and consensus.