Cato the Younger is often depicted as a principled senator and a vehement defender of republican values, but how did he relate to the people of Rome? The ancient sources present a multifaceted picture of this relation and central to these descriptions are Cato's oratorical qualities as a means to communicate with the urban populace. Cato was an effective orator and aware of the various influential tactics available when addressing the crowd, but he was never the people's hero. While he would, at times, promote people-friendly tactics and ingratiate himself with the crowd, this was only a means to his ultimate end: the advancement of his own interpretation of the res publica.