This paper examines the place of vases depicting indigenous men in the wider context of Apulian red-figure pottery production. Through an analysis of 13,577 vases, it is shown that those depicting indigenous men were only ever a tiny part of the overall output. The overwhelming majority of surviving Apulian vases lack a proper archaeological provenance, but although this limits certainty, the evidence suggests that the vases in question were primarily used in Central Puglia. The iconography of the vessels shows indigenous men in a positive light, as successful warriors who participated in banqueting and religious rituals. The scenes all have direct parallels in the wider iconography of Apulian red-figure, where Greek men are shown engaged in a similar range of activities. The paper considers why this idealized representation of indigenous male lifestyles is so indebted to Greek culture and argues for the continued importance of local identities.