A Research Agenda for Global Stakeholder Strategy

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Abstract

This purpose of this article is to provide a framework into which we can integrate global strategy with stakeholder theory. Our aim is to create the basis for a research agenda that deals specifically with issues that are unique to global strategy and to use this perspective to demonstrate the insights that may arise for core stakeholder theory through the pursuit of such an agenda. We argue that a global perspective implies not only the management of stakeholders in various locations across the globe, but also the management of the rising phenomenon of multinationals and other organizations as truly global stakeholders. We argue that global stakeholder management involves a range of issues that are not yet fully considered either in the field of global strategy or the field of stakeholder theory. For example, drawing on recent research that emphasizes stakeholder claims as arising from rules of law, global strategy can involve selectively exposing the corporation across jurisdictions to particular stakeholders. This presents an opportunity for gains from the trade in intellectual ideas, concepts, theories, and empirical findings.

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