The results of this study indicate that continuous verbal repetition of the interfering colour words on the Stroop test facilitates performance on the colour-naming task. There was no overall tendency for the groups repeating the colour words to show a decrement or increment in the meaning of the words as measured by the semantic differential scales. However, individual differences in meaning change were significantly related to time-improvement scores in colour-naming. The effect of repetition worked differently with two different forms of the Stroop card. With the regular Stroop card, an increase in rated meaning (a generation effect) was associated with the most improvement, while with a revised card, a decrease in rated meaning (a satiation effect) was associated with the most improvement in time scores. The implications of these results for theories of interference and verbal satiation are discussed.