This paper examines the re-emergence of imagery as a topic commanding attention in psychology. Recent research (by persons such as Haber, Paivio, Sheehan, Singer and Inhelder) is surveyed within the framework of the cognitive-experiential Zeitgeist. Attention is then given to methodological issues involved in devising a ‘new’ introspection and to a number of theoretical statements on the nature and development of imagery, notably those of Bartlett, Bruner and Piaget. Questions such as the kind and dimension of imagery, individual differences in imagery, and the relationship of imagery to creativity are raised. The general conclusion is that the study of imagery affords a good opportunity for gaining knowledge of the ‘everyday stream’.