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A METHOD FOR OVERCOMING THE PROBLEM OF CONCEPT-SCALE INTERACTION IN SEMANTIC DIFFERENTIAL RESEARCH*
Article first published online: 13 APR 2011
1972 The British Psychological Society
British Journal of Psychology
Volume 63, Issue 2, pages 229–234, May 1972
How to Cite
BYNNER, J. and ROMNEY, D. (1972), A METHOD FOR OVERCOMING THE PROBLEM OF CONCEPT-SCALE INTERACTION IN SEMANTIC DIFFERENTIAL RESEARCH. British Journal of Psychology, 63: 229–234. doi: 10.1111/j.2044-8295.1972.tb02104.x
The opinions expressed in this article are those of the authors and do not represent the views of the organizations in which they worked.
- Issue published online: 13 APR 2011
- Article first published online: 13 APR 2011
- Manuscript received 1 September 1970; revised manuscript received 20 March 1971
- Cited By
Data collected in a study of hospital staff attitudes to drug addicts and other types of patient are used to illustrate the problem of concept–scale interaction in semantic differential research. Results of factor analysis of the four within-concepts correlation matrices diverged sharply from the results of the factor analysis of the across-concepts correlation matrix. Although the first two unrotated orthogonal factors could be identified in the ratings of all concepts, some of the rotated factors did not appear for some concepts. For the purposes of comparing the concepts in terms of the factors, scores were computed for each factor from the across-concepts factor-score estimation weights, but only for those concepts to which the factors applied. It is concluded that this procedure has some advantages over other methods for overcoming the problem of concept–scale interaction which have been proposed in the past.