Individual differences in reported visual imagery and memory performance


  • An earlier draft of this paper was presented at the Canadian Psychological Association's Annual Meeting held in Vancouver (June, 1977).

Department of Psychology, Bishop's University, Lennoxville, Quebec, JiM 1Z7, Canada


Seventy high school students completed the Vividness of Visual Imagery Questionnaire (VVIQ). Two months later, the 16 highest scores (low visualizers) and the 16 lowest scores (high visualizers) took part in a memory experiment involving abstract words, concrete words and pictures. Analyses of variance showed that high visualizers were superior to low visualizers on all three kinds of item in short-term recall, whereas they were only superior on the concrete words and pictures in long-term recall. Finally, both groups performed equally well on a subsequent recognition test. The results were interpreted as providing support for the validity of the VVIQ.