An earlier draft of this paper was presented at the Canadian Psychological Association's Annual Meeting held in Vancouver (June, 1977).
Individual differences in reported visual imagery and memory performance*
Article first published online: 13 APR 2011
1979 The British Psychological Society
British Journal of Psychology
Volume 70, Issue 1, pages 51–57, February 1979
How to Cite
McKelvie, S. J. and Demers, E. G. (1979), Individual differences in reported visual imagery and memory performance. British Journal of Psychology, 70: 51–57. doi: 10.1111/j.2044-8295.1979.tb02142.x
- Issue published online: 13 APR 2011
- Article first published online: 13 APR 2011
- Received 12 June 1977; revised version received 13 September 1977
- Cited By
Seventy high school students completed the Vividness of Visual Imagery Questionnaire (VVIQ). Two months later, the 16 highest scores (low visualizers) and the 16 lowest scores (high visualizers) took part in a memory experiment involving abstract words, concrete words and pictures. Analyses of variance showed that high visualizers were superior to low visualizers on all three kinds of item in short-term recall, whereas they were only superior on the concrete words and pictures in long-term recall. Finally, both groups performed equally well on a subsequent recognition test. The results were interpreted as providing support for the validity of the VVIQ.