Preference for lateral directional properties: A reply to Gordon



Gordon's (1981) methodological criticisms of our study on the influence of directional properties of lateral organization on evaluation of paintings are addressed. We conclude that our study - which reconceptualized the problem by focusing on directional properties and differences in process dependent on exposure time - used adequate controls and methodology that produced findings (evaluations were influenced by left-right sequential organization with a 5 s exposure and by more inclusive formal features with a 20 s exposure) which advanced our understanding of the relation between lateral organization and evaluation.