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  1. 1
    Robin T. Peterson, The Depiction of Children as Scholars in Packaged Food Commercials, Journal of Food Products Marketing, 1999, 5, 3, 19

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  2. 2
    Richard H. Kolbe, Darrell Muehling, Gender Roles and Children's Television Advertising, Journal of Current Issues & Research in Advertising, 1995, 17, 1, 49

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  3. 3
    Carmela Mazzella, Kevin Durkin, Emma Cerini, Paul Buralli, Sex role stereotyping in Australian television advertisements, Sex Roles, 1992, 26-26, 7-8, 243

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    Marvin L. Moore, The family as portrayed on prime-time television, 1947?1990: Structure and characteristics, Sex Roles, 1992, 26, 1-2, 41

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  5. 5
    Adrian Furnham, Virginia Voli, Gender stereotypes in Italian television advertisements, Journal of Broadcasting & Electronic Media, 1989, 33, 2, 175

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    Shirley M. Rosenwasser, Michael Lingenfelter, Annette F. Harrington, Nontraditional gender role portrayals on television and children's gender role perceptions, Journal of Applied Developmental Psychology, 1989, 10, 1, 97

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  7. 7
    Tamar Zemach, Akiba A. Cohen, Perception of gender equality on television and in social reality, Journal of Broadcasting & Electronic Media, 1986, 30, 4, 427

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