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In this paper, I start by describing the role played by British Journal of Social Psychology (BJSP) in nurturing two important new paradigms in social psychology – the social identity approach and discourse psychology. I then consider the forces in contemporary academia, in general, and psychology, in particular, that militate against innovation. I conclude by suggesting some ways in which individual social psychologists and our journals, particularly BJSP, can contribute to the development of an innovative and intellectually dynamic discipline