Parts of this research were presented as a poster at the 2011 IEEE/RSJ International Conference on Intelligent Robots and Systems, Workshop on Cognitive Neuroscience Robotics. This research was funded by the German Research Council (COE 277).
Social categorization of social robots: Anthropomorphism as a function of robot group membership
Article first published online: 21 NOV 2011
©2011 The British Psychological Society
British Journal of Social Psychology
Volume 51, Issue 4, pages 724–731, December 2012
How to Cite
Eyssel, F. and Kuchenbrandt, D. (2012), Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology, 51: 724–731. doi: 10.1111/j.2044-8309.2011.02082.x
- Issue published online: 5 DEC 2012
- Article first published online: 21 NOV 2011
- Received 21 March 2011; revised version received 10 May 2011
Previous work on social categorization has shown that people often use cues such as a person's gender, age, or ethnicity to categorize and form impressions of others. The present research investigated effects of social category membership on the evaluation of humanoid robots. More specifically, participants rated a humanoid robot that either belonged to their in-group or to a national out-group with regard to anthropomorphism (e.g., mind attribution, warmth), psychological closeness, contact intentions, and design. We predicted that participants would show an in-group bias towards the robot that ostensibly belonged to their in-group – as indicated by its name and location of production. In line with our hypotheses, participants not only rated the in-group robot more favourably – importantly, they also anthropomorphized it more strongly than the out-group robot. Our findings thus document that people even apply social categorization processes and subsequent differential social evaluations to robots.