The following article from British Journal of Social Psychology, ‘When failure feels better than success: Self-salience, self-consistency, and affect' by Noordewier, M.K., & Stapel, D.A. published online on 1st March 2011 in Wiley Online Library (http://wileyonlinelibrary.com) has been retracted by agreement between the co-author, the journal Editors in Chief, John Dixon and Jolanda Jetten and John Wiley and Sons Ltd. The retraction has been agreed following the results of an investigation into the work of Diederik A. Stapel (https://www.commissielevelt.nl/). The Levelt Committee has determined that this article contained data that was fabricated as supplied by Diederik A. Stapel. His co-author was unaware of his actions, and not in any way involved.