Angelina Russo (firstname.lastname@example.org) is associate professor and Jerry Watkins (email@example.com) is senior research associate in the Faculty of Design, Swinburne University, High Street, Prahran, Victoria, Australia.
Participatory Communication with Social Media
Version of Record online: 15 JAN 2010
2008 California Academy of Sciences
Curator: The Museum Journal
Volume 51, Issue 1, pages 21–31, January 2008
How to Cite
Russo, A., Watkins, J., Kelly, L. and Chan, S. (2008), Participatory Communication with Social Media. Curator: The Museum Journal, 51: 21–31. doi: 10.1111/j.2151-6952.2008.tb00292.x
- Issue online: 15 JAN 2010
- Version of Record online: 15 JAN 2010
Abstract Major museums worldwide are starting to use social media such as blogs, podcasts and content shares to engage users via participatory communication. This marks a shift in how museums publicly communicate their role as custodians of cultural content and so presents debate around an institution's attitude towards cultural authority. It also signifies a new possible direction for museum learning. This article reports on a range of initiatives that demonstrate how participatory communication via social media can be integrated into museum practices. It argues that the social media space presents an ideal opportunity for museums to build online communities of interest around authentic cultural information, and concludes with some recent findings on and recommendations for social media implementation.