The author is grateful to Robert Hornik and James Jaccard for their assistance with the preparation of this manuscript, and to Joseph Cappella and Martin Fishbein for their insightful comments on earlier drafts. This study was part of a dissertation conducted at the Annenberg School for Communication at the University of Pennsylvania (supervised by Robert Hornik). This study was funded under National Cancer Institute Grant 5P50CA095856-05 through the Center of Excellence in Cancer Communication Research (CECCR) at the Annenberg School for Communication.
Priming effects of perceived norms on behavioral intention through observability
Version of Record online: 30 APR 2013
© 2013 Wiley Periodicals, Inc
Journal of Applied Social Psychology
Special Issue: THEME: Health & Wellbeing
Volume 43, Issue Supplement S1, pages E97–E108, June 2013
How to Cite
Lewis, N. (2013), Priming effects of perceived norms on behavioral intention through observability. Journal of Applied Social Psychology, 43: E97–E108. doi: 10.1111/jasp.12038
- Issue online: 6 JUN 2013
- Version of Record online: 30 APR 2013
- National Cancer Institute Grant. Grant Number: 5P50CA095856-05
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