This paper presents a model for resolving two main issues of time in e-commerce. The first issue is the time value of e-commerce that represents the value of each moment of the commerce time from the perspective of buyers and sellers. Buyers and sellers can use this model to calculate the time value at each moment of time and accordingly decide whether it is profitable to buy or sell at that moment. The second issue is to allow buyers or sellers to increase their savings or decrease their costs by changing each of the factors governing the time value model of the concerned e-commerce. We present relevant model specifically for Amazon e-commerce to present a proof of concept of our proposed models.