A study on purchasing behavior of teenagers in Taiwan: example of counterfeit goods
Article first published online: 31 MAY 2013
© 2013 Wiley Periodicals, Inc
Journal of Applied Social Psychology
Volume 43, Issue 6, pages 1289–1300, June 2013
How to Cite
Fan, W.-S., Lan, C.-H., Huang, Y.-K. and Chang, R.-S. (2013), A study on purchasing behavior of teenagers in Taiwan: example of counterfeit goods. Journal of Applied Social Psychology, 43: 1289–1300. doi: 10.1111/jasp.12092
- Issue published online: 16 JUN 2013
- Article first published online: 31 MAY 2013
This study has established a relationship model encompassing such aspects as consumer values, consumer involvement, purchase behavior, and consumer satisfaction. Furthermore, taking counterfeit goods as an example, this study employs factor analysis, reliability analysis, and the structural equation model to verify the relationship between the research aspects.
Another major discovery of this study was that teenagers' behavioral purchasing mentality is graphic, hyperlinked, and is geared toward useful situations and functional needs. When they consider their degree of need, they inevitably incorporate many emotional needs. However, their attitude toward counterfeit goods is rational, which is confirmed by the fact that Hypothesis 1 was not supported.