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Abstract

We extend Kreiner and Ashforth's (2004) research on the expanded model of organizational identification to the occupational level of self. A survey of 251 customer service representatives from an Indian call center indicates that occupational identification, occupational disidentification, ambivalent occupational identification, and neutral occupational identification are empirically differentiable. Further, each form of identification in the expanded model was related to certain predictors from a set of ten situational and individual difference variables, and to certain outcomes from a set of five adjustment variables. The differing patterns of antecedents and outcomes for each form of occupational identification suggest that each form constitutes a relatively unique phenomenon.