New value-creation opportunities mean the future of supply chain management (SCM) is bright. Growing C-suite sponsorship for supply chain contributions to enterprise value creation is a positive factor for the future of the discipline. However, rising C-suite requests mean that supply chain professionals must manage an internal triad of relationships: horizontally with peer functions and vertically with C-level executives. How well supply chain professionals manage this triad will determine SCM's future role in strategic initiatives. We use procurement to exemplify the opportunities and challenges that confront a maturing supply chain discipline. Focus studies conducted with procurement managers and peer functional managers combined with C-suite interviews reveal: (1) great opportunities for cementing SCM's value-creation role; and (2) existing gaps hinder identity construction and professional contribution.