Paper forthcoming in Journal of Computer-Mediated Communication
The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies
Article first published online: 19 FEB 2013
© 2013 International Communication Association
Journal of Computer-Mediated Communication
How to Cite
Anderson, A. A., Brossard, D., Scheufele, D. A., Xenos, M. A. and Ladwig, P. (2013), The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies. Journal of Computer-Mediated Communication. doi: 10.1111/jcc4.12009
All correspondence regarding this manuscript should be addressed to the first author in the Center for Climate Change Communication, George Mason University, Mail Stop 6A8, 4400 University Drive, Fairfax, VA, 22030 ph: 703-993-8368; e-mail: email@example.com.
This material is based upon work supported by a grant from the National Science Foundation to the UW-Madison Nanoscale Science and Engineering Center in Templated Synthesis and Assembly at the Nanoscale (Grant No. SES-DMR-0832760). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation.
- Article first published online: 19 FEB 2013
- Manuscript Accepted: 10 SEP 2012
- Manuscript Revised: 6 JUL 2012
- Manuscript Received: 10 MAY 2011
- online comments;
- risk perceptions
Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.