Participating in Health Issue-Specific Social Networking Sites to Quit Smoking: How Does Online Social Interconnectedness Influence Smoking Cessation Self-Efficacy?
Article first published online: 16 SEP 2013
© 2013 International Communication Association
Journal of Communication
Volume 63, Issue 5, pages 933–952, October 2013
How to Cite
Phua, J. (2013), Participating in Health Issue-Specific Social Networking Sites to Quit Smoking: How Does Online Social Interconnectedness Influence Smoking Cessation Self-Efficacy?. Journal of Communication, 63: 933–952. doi: 10.1111/jcom.12054
- Issue published online: 3 OCT 2013
- Article first published online: 16 SEP 2013
- Manuscript Accepted: 20 APR 2013
- Manuscript Revised: 19 APR 2013
- Manuscript Received: 9 OCT 2012
This study examined members of health issue-specific social networking sites (SNSs) for smoking cessation, hypothesizing that social identification, bridging and bonding social capital, perceived subjective norms, and social support would impact the relationship between participation and smoking cessation self-efficacy. Results (N = 252) of an online questionnaire revealed that participation significantly influenced each social factor, which in turn resulted in greater smoking cessation self-efficacy. By applying and extending traditional peer influence theories, a structural model predicting 5 underlying mechanisms of social interconnectedness that influence perceived behavioral control for quitting smoking was tested and supported. Implications for future research on health issue-specific SNSs are discussed.