The editor in charge of this paper was Stefano DellaVigna.
ENERGY CONSERVATION “NUDGES” AND ENVIRONMENTALIST IDEOLOGY: EVIDENCE FROM A RANDOMIZED RESIDENTIAL ELECTRICITY FIELD EXPERIMENT
Article first published online: 3 JUN 2013
© 2013 by the European Economic Association
Journal of the European Economic Association
Themed Issue: Social Norms: Theory and Evidence from Laboratory and Field
Volume 11, Issue 3, pages 680–702, June 2013
How to Cite
Costa, D. L. and Kahn, M. E. (2013), ENERGY CONSERVATION “NUDGES” AND ENVIRONMENTALIST IDEOLOGY: EVIDENCE FROM A RANDOMIZED RESIDENTIAL ELECTRICITY FIELD EXPERIMENT. Journal of the European Economic Association, 11: 680–702. doi: 10.1111/jeea.12011
- Issue published online: 3 JUN 2013
- Article first published online: 3 JUN 2013
“Nudges” are being widely promoted to encourage energy conservation. We show that the popular electricity conservation “nudge” of providing feedback to households on own and peers’ home electricity usage in a home electricity report is two to four times more effective with political liberals than with conservatives. Political conservatives are more likely than liberals to opt out of receiving the home electricity report and to report disliking the report. Our results suggest that energy conservation nudges need to be targeted to be most effective.