• 1
    World Bank. The Millennium Development Goals for Health: Rising to the Challenges. Washington, DC: World Bank; 2004.
  • 2
    Central Statistical Agency [Ethiopia] and ORC Macro. Ethiopia Demographic and Health Survey 2011. Addis Ababa, Ethiopia, and Calverton, MD: Central Statistical Agency and ORC Macro; 2012.
  • 3
    Darmstadt GL, Bhutta ZA, Cousens S, Adam T, Walker N, de Bernis L. Evidence-based, cost-effective interventions: how many newborn babies can we save? Lancet. 2005;365(9463):977988.
  • 4
    Bhutta ZA, Darmstadt GL, Haws RA, Yakoob MY, Lawn JE. Delivering interventions to reduce the global burden of stillbirths: improving service supply and community demand. BMC Pregnancy Childbirth. 2009;9(Suppl 1):S7.
  • 5
    Saunders RP, Ward D, Felton GM, Dowda M, Pate RR. Examining the link between program implementation and behavior outcomes in the lifestyle education for activity program (LEAP). Eval Program Plann. 2006;29(4):352364.
  • 6
    Mullins R, Wakefield M, Broun K. Encouraging the right women to attend for cervical cancer screening: results from a targeted television campaign in Victoria, Australia. Health Educ Res. 2008;23(3):477486.
  • 7
    Jordan CM, Lee PA, Olkon R, Pirie PL. Messages from moms: barriers to and facilitators of behavior change in a lead poisoning preventive education project. J Health Commun. 2007;12(8):771786.
  • 8
    Kane TT, Gueye M, Speizer I, Pacque-Margolis S, Baron D. The impact of a family planning multimedia campaign in Bamako, Mali. Stud Fam Plann. 1998;29:309323.
  • 9
    Marx JJ, Nedelmann M, Haertle B, Dieterich M, Eicke BM. An educational multimedia campaign has differential effects on public stroke knowledge and care-seeking behavior. J Neurol. 2008;255(3):378384.
  • 10
    Sasaki S, Fujino Y, Igarashi K, Tanabe N, Muleya CM, Suzuki H. Access to a health facility and care-seeking for danger signs in children: before and after a community-based intervention in Lusaka, Zambia. Trop Med Int Health. 2010;15(3):312320.
  • 11
    Moyer-Gusé E. Toward a theory of entertainment persuasion: explaining the persuasive effects of entertainment-education messages. Commun Theory. 2008;18(3):407425.
  • 12
    Dunlop SM, Wakefield M, Kashima Y. Pathways to persuasion: Cognitive and experiential responses to health-promoting mass media messages. Communication Research. 2010;37(1):133164.
  • 13
    Kim HS, Bigman CA, Leader AE, Lerman C, Cappella JN. Narrative health communication and behavior change: the influence of exemplars in the news on intention to quit smoking. J Commun. 2012;62(3):473492.
  • 14
    Rhodes RE, Macdonald HM, McKay HA. Predicting physical activity intention and behaviour among children in a longitudinal sample. Soc Sci Med. 2006;62(12):31463156.
  • 15
    Zillmann D. Exemplification effects in the promotion of safety and health. J Commun. 2006;56(s1):S221S237.
  • 16
    Ajzen I. The theory of planned behavior. Organ Behav Hum Decis Process. 1991;50(2):179211.
  • 17
    Frew AH, Barry D, Mohammed H, et al. The effect of community maternal and newborn health family meetings on type of birth attendant and completeness of maternal and newborn care received during birth and the early postnatal period in rural Ethiopia. J Midwifery Womens Health. 2014;59:S44S54.
  • 18
    Mitike G, Belachew A, Barry D, et al. MaNHEP Endline Survey Report: Indicators of Knowledge, Attitudes and Practices Regarding Maternal and Newborn Health Care in Amhara and Oromiya Regions, Ethiopia. Addis Ababa, Ethiopia: Maternal and Newborn Health in Ethiopia Partnership (MaNHEP); 2013.
  • 19
    Jordan CM, Lee PA, Olkon R, Pirie PL. Messages from moms: barriers to and facilitators of behavior change in a lead poisoning preventive education project. J Health Commun. 2007;12(8):771786.
  • 20
    Bandura A. Health promotion from the perspective of social cognitive theory. Psychol Health. 1998;13(4):623649.
  • 21
    Jato MN, Simbakalia C, Tarasevich JM, Awasum DN, Kihinga CN, Ngirwamungu E. The impact of multimedia family planning promotion on the contraceptive behavior of women in Tanzania. Int Fam Plan Perspect. 1999;25(2):6067.
  • 22
    Kindeberg T, Christensson B. Changing Swedish students’ attitudes in relation to the AIDS epidemic. Health Educ Res. 1994;9(2):171181.
  • 23
    Canadian Institute of Cultural Affairs. The Art of Focused Conversation: 100 Ways to Access Group Wisdom in the Workplace. Toronto, Ontario, Canada: New Society Publisher; 2000.
  • 24
    UNESCO, UIS data, UNESCO institute for statistics. 2013.