Kristen L. Kovalsky (email@example.com) is a former graduate student and Jayson L. Lusk (firstname.lastname@example.org) is professor and Willard Sparks Endowed Chair, both in the Department of Agricultural Economics, Oklahoma State University.
Do Consumers Really Know How Much They Are Willing to Pay?
Article first published online: 14 FEB 2013
Copyright 2013 by The American Council on Consumer Interests
Journal of Consumer Affairs
Volume 47, Issue 1, pages 98–127, Spring 2013
How to Cite
KOVALSKY, K. L. and LUSK, J. L. (2013), Do Consumers Really Know How Much They Are Willing to Pay?. Journal of Consumer Affairs, 47: 98–127. doi: 10.1111/joca.12003
- Issue published online: 18 MAR 2013
- Article first published online: 14 FEB 2013
- Manuscript Accepted: 10 DEC 2012
- Manuscript Revised: 13 NOV 2012
- Manuscript Received: 20 JUL 2012
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