Sarah E. Vaala (email@example.com) is Martin Fishbein Post-doctoral Research Fellow at University of Pennsylvania and Matthew A. Lapierre (firstname.lastname@example.org) is Assistant Professor of Communication Studies at University of North Carolina Wilmington. Portions of the research were presented at the annual International Communication Association Conference, in Phoenix, AZ, May 24–28, 2012. The research activities were completed while the authors were doctoral students at the Annenberg School for Communication, University of Pennsylvania. Special thanks to Deborah Linebarger, Kathleen Flanagan, Diana Mutz, and Joseph Cappella for their assistance with this project.
Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs
Version of Record online: 30 OCT 2013
Copyright 2013 by The American Council on Consumer Interests
Journal of Consumer Affairs
Volume 48, Issue 2, pages 323–350, Summer 2014
How to Cite
VAALA, S. E. and LAPIERRE, M. A. (2014), Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs. Journal of Consumer Affairs, 48: 323–350. doi: 10.1111/joca.12023
- Issue online: 9 JUL 2014
- Version of Record online: 30 OCT 2013
- Manuscript Accepted: 12 AUG 2013
- Manuscript Revised: 31 JUL 2013
- Manuscript Received: 8 AUG 2012
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