SEARCH

SEARCH BY CITATION

REFERENCES

  • Aiken, Leona S. and Stephen G. West. 1991. Multiple Regression: Testing and Interpreting Interactions. Newbury Park, CA: Sage.
  • Aikin, Kathryn J., Amie C. O'Donoghue, John L. Swasy, and Helen W. Sullivan. 2011. Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements. Medical Decision Making, 31 (6): 2333.
  • An, Soontae. 2007. Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge. Journal of Health Communication, 12 (6): 567580.
  • An, Soontae and Nancy Muturi. 2011. Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads. Journal of Health Communication, 16 (3): 242255.
  • Andrews, Craig J. 1988. Motivation, Ability, and Opportunity to Process Information: Conceptual and Experimental Manipulation Issues. Advances in Consumer Research, 15: 219225.
  • Apsler, Robert and David O. Sears. 1968. Warning, Personal Involvement, and Attitude Change. Journal of Personality and Social Psychology, 9 (2): 162166.
  • Batra, R. and Michael Ray. 1986. Situational Effects of Advertising Repetition: The Moderating Influences of Motivation, Ability and Opportunity to Respond. Journal of Consumer Research, 12 (March): 432445.
  • Cacioppo, John T. and Richard E. Petty. 1984. The Elaboration Likelihood Model of Persuasion. Advances in Consumer Research, 11 (1): 673675.
  • Calfee, John E. 2002. Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs. Journal of Public Policy and Marketing, 21 (2): 174194.
  • Chew, Lisa D., Katharine A. Bradley, and Edward J. Boyjo. 2004. Brief Questions to Identify Patients With Inadequate Health Literacy. Family Medicine, 36 (8): 588594.
  • Cohen, Jacob. 1988. Statistical Power Analysis for the Behavioural Sciences. New York: Academic Press.
  • Cox, Anthony D. and Dena Cox. 2010. A Defense of Direct-to-Consumer Prescription Drug Advertising. Business Horizons, 53 (March–April): 221228.
  • Cox, Anthony D., Dena Cox, and Sue Mantel. 2010. Consumer Response to Drug Risk Information: The Role of Positive Affect. Journal of Marketing, 74 (July): 3144.
  • Cummings, Larry L. and Donald P. Schwab. 1973. Performance in Organizations: Determinants & Appraisal. Glenview, IL: Scott, Foresman.
  • Davis, Joel J. 2000. Riskier Than We Think? The Relationship Between Risk Statement Completeness and Perceptions of Direct to Consumer Advertised Prescription Drugs. Journal of Health Communication, 5 (4): 349369.
  • DeLorme, Denise E. and Jisu Huh. 2009. Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness. Health Communication, 24 (6): 494503.
  • DeLorme, Denise E., Jisu Huh, and Leonard N. Reid. 2009. Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources. Health Marketing Quarterly, 26 (4): 293314.
  • Food and Drug Administration. 1999. Attitudes and Behaviors Associated With Direct-to- Consumer Promotion of Prescription Drugs, Office of Medical Policy, Division of Drug Marketing, Advertising and Communications, Center For Drug Evaluation and Research. http://www.fda.gov/cder/ddmac/dtctitle.htm.
  • ———. 2009. Drug Advertising: A Glossary of Terms. http://www.fda.gov/Drugs/ResourcesForYou
  • Frosch, Dominick L., David Grande, Derjung M. Tarn, and Richard L. Kravitz. 2010. A Decade of Controversy: Balancing Policy With Evidence in The Regulation of Prescription Drug Advertising. American Journal of Public Health, 100 (1): 2432.
  • Hallahan, Kirk. 2000. Enhancing Motivation, Ability, and Opportunity to Process Public Relations Messages. Public Relations Review, 26 (4): 463480.
  • Hoek, Janet, and Ninya Maubach. 2007. Consumers' Knowledge, Perceptions and Responsiveness to DTC. New Zealand Medical Journal, 120. http://journal.nzma.org.nz/journal/120-1249/2425/
  • Huh, Jisu and Lee B. Becker. 2005. Direct-to-Consumer Prescription Drug Advertising: Understanding Its Consequences. International Journal of Advertising, 24 (4): 441466.
  • Huh, Jisu, Denise E. DeLorme, and Leon N. Reid. 2005. Factors Affecting Trust in On-Line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising. Journal of Health Communication, 10: 711731.
  • IMS Health. 2003. Total U.S. Promotional Spend by Type. http://www.imshealth.com/ims/portal/front/articleC/0,2777,6599_41551570_41718516,00.html
  • Institute of Educational Sciences. 2006. The Health Literacy of America's Adults: Results from the 2003 National Assessment of Adult Literacy. http://nces.ed.gov/naal/health_results.asp
  • Jaccard, James, Tonya Dodge, and Vincent Guilamo-Ramos. 2005. Metacognition, Risk Behavior, and Risk Outcomes: The Role of Perceived Intelligence and Perceived Knowledge. Health Psychology, 24 (2): 161170.
  • Kaiser Family Foundation. 2001. Understanding the Effects of Direct-to-Consumer Prescription Drug Advertising. Menlo Park, CA: Kaiser Family Foundation.
  • Kaphingst, Kimberly A. and William DeJong. 2004. The Educational Potential of Direct-to-Consumer Prescription Drug Advertising. Health Affairs, 23 (4): 143150.
  • Klein, William M. and Ziva Kunda. 1994. Exaggerated Self-Assessments and the Preference for Controllable Risks. Organizational Behavior and Human Decision Processes, 59 (3): 410427.
  • Kravitz, Richard L., Ronald M. Epstein, Mitchell D. Feldman, Carol E. Franz, Rahman Azari, Michael S. Wilkes, Ladson Hinton, and Peter Franks. 2005. Influence of Patients' Requests for Direct-to-Consumer Advertised Antidepressants: A Randomized Controlled Trial. Journal of the American Medical Association, 293 (16): 19952002.
  • Krisanits, Tracy. 2005. Print DTC Fails to Grab Attention: Study. Medical Marketing and Media, 40 (1): 28.
  • Lexchin, Joel and Barbara Mintzes. 2002. Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No. Journal of Public Policy & Marketing, 21 (2): 194202.
  • Liang, Bryan A. and Timothy K. Mackey. 2011. Direct-to-Consumer Advertising With Interactive Internet Media. Journal of American Medical Association, 305 (8): 824825.
  • MacInnis, Deborah J. and Bernard J. Jaworski. 1989. Information Processing From Advertisements: Toward an Integrative Framework. Journal of Marketing, 53 (4): 123.
  • MacInnis, Deborah J., Christine Moorman, and Nernard J. Jaworski. 1991. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads. Journal of Marketing, 55 (36): 3253.
  • Mackert, Michael. 2011. Health Literacy Knowledge Among Direct-to-Consumer Pharmaceutical Advertising Professionals. Health Communication, 26 (5): 525533.
  • McCroskey, James C. 1968. Latitude of Acceptance and The Semantic Differential. Journal of Social Psychology, 74 (1): 127132.
  • Menon, Ajit M., Aparna D. Deshpande, Matthew Perri III, and M. George. 2003. Consumers' Attention to The Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient-Physician Discussions. Journal of Public Policy & Marketing, 22: 181191.
  • National Center for Education Statistics. 2003. National Assessment of Adult Literacy. http://nces.ed.gov/naal/kf_demographics.asp
  • Nielsen Company. 2009. U.S. Ad Spending Fell 2.6% in 2008, Nielsen Reports. http://www.nielsen.com/us/en/insights/press-room/2009/u_s__ad_spending_fell.html
  • Nielsen-Bohlman, Lynn, Allison M. Panzer, and David A. Kindig. 2004. Executive Summary. In Health Literacy: A Prescription to End Confusion (118). Washington, DC: National Academy Press.
  • Park, Jinseong, Illwoo Ju, and Kenneth E. Kim. 2013. Direct-to-Consumer Advertising and Consumers' Optimistic Bias About the Further Risk of Depression: The Moderating Role of Advertising Skepticism. Health Communication. DOI: 10.1080/10410236.2013.7853 18.
  • Perloff, Linda S. and Barbara K. Fetzer. 1986. Self-other Judgments and Perceived Vulnerability to Victimization. Journal of Personality and Social Psychology, 50 (3): 502510.
  • Petty, Richard E. and John T. Cacioppo. 1984. Source Factors and the Elaboration Likelihood Model of Persuasion. Advances in Consumer Research, 11 (1): 668672.
  • Petty, Richard E., John T. Cacioppo, and David Schumann. 1983. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research, 10 (2): 135146.
  • Prescription Drug Issues. 2001. Hearings before the U.S. Congress, Senate Committee on Commerce, Science, and Transportation, Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism, 107th Cong. (Testimony of Gregory J. Glover).
  • Ranby, Krista W., Leona S. Aiken, Mary A. Gerend, and Mindy J. Erchull. 2010. Perceived Susceptibility Measures Are Not Interchangeable: Absolute, Direct Comparative, and Indirect Comparative Risk. Health Psychology, 29: 2028.
  • Roberts, Donald F. and Nathan Maccoby. 1973. Information Processing and Persuasion: Counterarguing Behavior. In New Models for Mass Communication Research (269307). Beverly Hills, CA: Sage Publications.
  • Rock, Ellen M., Marjorie Ireland, Michael D. Resnick, and Clea A. McNeely. 2005. A Rose by Any Other Name? Objective Knowledge, Perceived Knowledge, and Adolescent Male Condom Use. Pediatrics, 115 (3): 667672.
  • Rosenthal, Robert. 1991. Meta-Analytic Procedures for Social Research. Newbury Park, CA: Sage.
  • Royne, Marla B. and Susan W. Myers. 2008. Recognizing Consumer Issues in DTC Pharmaceutical Advertising. Journal of Consumer Affairs, 42 (1): 6080.
  • Salmon, Charles T., Hyunsoon Park, and Brenda J. Wrigley. 2003. Optimistic Bias and Perceptions of Bio-Terrorism in Michigan Corporate Spokespersons. Journal of Health Communication, 8 (1): 130143.
  • Sheehan, Kim. 2006. Consumer Friendly or Reader Hostile? An Evaluation of the Readability of DTC Print Ads. Health Marketing Quarterly, 23 (4): 116.
  • Sheer, Vivian C. and Rebecca J.W. Cline. 1994. The Development and Validation of A Model Explaining Sexual Behavior Among College Students Implications for AIDS Communication Campaigns. Human Communication Research, 21 (2): 280304.
  • Taylor, Shelley E. and Jonathon D. Brown. 1988. Illusion and Well-Being: A Social Psychological Perspective on Mental Health. Psychological Bulletin, 103 (2): 193210.
  • Taylor, Shelley E. and Suzanne C. Thompson. 1982. Stalking The Elusive “Vividness” Effect. Psychological Review, 89 (2): 155181.
  • Thaul, Susan 2009. Direct to Consumer Advertising of Prescription Drugs. Congressional Research Service, R40590. http://assets.opencrs.com/rpts/R40590_20090520.pdf
  • TNS Media Intelligence. 2011. Ad$pender. http://www.lib.utk.edu.proxy.lib.utk.edu:90/refs/business/adspender/
  • Weinstein, Neil D. 1980. Unrealistic Optimism About Future Life Events. Journal of Personality and Social Psychology, 39 (5): 806820.
  • Weinstein, Neil D. 1987. Unrealistic Optimism About Susceptibility to Health Problems: Conclusions From a Community-Wide Sample. Journal of Behavioral Medicine, 10 (5): 481500.
  • Weinstein, Neil D. 1989. Optimistic Biases About Personal Risks. Science, 246 (4935): 12321233.
  • Wogalter, David M., David M. DeJoy, and Kenneth R. Laughery. 1999. Warnings and Risk Communication. Philadelphia, PA: Taylor and Francis Inc..
  • Young, Henry N. and Rebecca J.W. Cline. 2005. Textual Cues in Direct-to-Consumer Prescription Drug Advertising: Motivators to Communicate With Physicians. Journal of Applied Communication Research, 33 (4): 348369.