Ho-Young (Anthony) Ahn (Ahnh1@southernct.edu) is an Assistant Professor at the Southern Connecticut State University. Jin Seong Park (email@example.com) is an Assistant Professor and Eric Haley (firstname.lastname@example.org) is a Professor, both at University of Tennessee.
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
Version of Record online: 29 JAN 2014
Copyright 2014 by The American Council on Consumer Interests
Journal of Consumer Affairs
Special Issue: The New Era in Consumer Protection Regulation
Volume 48, Issue 1, pages 175–194, Spring 2014
How to Cite
AHN, H.-Y., PARK, J. S. and HALEY, E. (2014), Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs, 48: 175–194. doi: 10.1111/joca.12028
- Issue online: 27 MAR 2014
- Version of Record online: 29 JAN 2014
- Manuscript Accepted: 9 SEP 2013
- Manuscript Revised: 22 AUG 2013
- Manuscript Received: 16 FEB 2012
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