Journal of Consumer Affairs

Cover image for Journal of Consumer Affairs

Summer 1974

Volume 8, Issue 1

Pages 1–115

  1. RECOGNITIONS

    1. Top of page
    2. RECOGNITIONS
    3. ARTICLES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. A Tribute to Gordon E. Bivens, Editor Journal of Consumer Affairs, 1967-73 (page 1)

      Edward J. Metzen

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00875.x

    2. Distinguished Fellows of the American Council on Consumer Interests (pages 2–7)

      Richard L. D. Morse, Gladys Bahr, Ramon Heimerl, Edward J. Metzen, Gordon E. Bivens and Robert J. McEwen

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00876.x

  2. ARTICLES

    1. Top of page
    2. RECOGNITIONS
    3. ARTICLES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. Planning the Federal Trade Commission's Consumer Protection Activities (pages 8–29)

      MARY GARDINER JONES

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00877.x

    2. The Grocery Shopper and Food Specials: A Case of Subjective Deception? (pages 30–36)

      J. B. WILKINSON and J. BARRY MASON

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00878.x

    3. The Life Insurance Deficit of American Families: A Pilot Study (pages 37–60)

      E. SCOTT MAYNES and LOREN V. GEISTFELD

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00879.x

    4. Consumer Education As A Means of Alleviating Dissatisfaction (pages 61–75)

      GERHARD W. H. SCHERF

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00880.x

    5. Retail Grocer Pricing Responses to Manufacter-Initiated Cents-Off-Package Promotions (pages 76–85)

      F. ROBERT SHOAF and EDWARD L. MELNICK

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00881.x

  3. VIEWPOINTS AND COMMUNICATIONS

    1. Top of page
    2. RECOGNITIONS
    3. ARTICLES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. The Consumer's Right To Consumer Education: A Rejoinder (pages 86–92)

      Gerald G. Udell

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00882.x

  4. BOOK REVIEWS

    1. Top of page
    2. RECOGNITIONS
    3. ARTICLES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. BOOK REVIEWS (pages 93–115)

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1974.tb00883.x

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