Journal of Consumer Affairs

Cover image for Journal of Consumer Affairs

Summer 1979

Volume 13, Issue 1

Pages 1–154

  1. ARTICLES

    1. Top of page
    2. ARTICLES
    3. RESEARCH NOTES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. The Death and Rebirth of Insurance Contracts (pages 1–7)

      JEFFREY O'CONNELL

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00123.x

    2. An Interpretation of the Attitudinal and Behavioral Effects of Puffery (pages 8–27)

      RICHARD L. OLIVER

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00124.x

    3. Social Psychological (Mis)Representations in Television Advertising (pages 28–40)

      TERENCE A. SHIMP

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00125.x

    4. Consumer Education: Does It Change Students' Competencies and Attitudes? (pages 41–53)

      FREDERICK W. LANGREHR

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00126.x

    5. An Investigation of Returns to Different Shopping Strategies (pages 64–74)

      I. DEL HAWKINS and GARY McCAIN

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00128.x

  2. RESEARCH NOTES

    1. Top of page
    2. ARTICLES
    3. RESEARCH NOTES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. The Changing Information Seeker: A Study of Attitudes Toward Product Test Reports–1970 and 1976 (pages 75–85)

      JACK L. ENGLEDOW, RONALD D. ANDERSON and HELMUT BECKER

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00129.x

    2. An Emerging Model for Purchase and Consumption of Non-Prescription Drugs (pages 86–98)

      THOMAS P. HUSTAD, ALICE E. COURTNEY and ROGER M. HEELER

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00130.x

  3. VIEWPOINTS AND COMMUNICATIONS

    1. Top of page
    2. ARTICLES
    3. RESEARCH NOTES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. The American Council on Consumer Interests: Its Activities and Future Development (pages 117–127)

      CAROLE J. MAKELA, KAREN STEIN and JOSEPH N. UHL

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00133.x

    2. Correction: Evaluation of Energy-Saving Investments (pages 138–139)

      SHERMAN HANNA

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00136.x

  4. BOOK REVIEWS

    1. Top of page
    2. ARTICLES
    3. RESEARCH NOTES
    4. VIEWPOINTS AND COMMUNICATIONS
    5. BOOK REVIEWS
    1. Book Reviews (pages 140–154)

      Version of Record online: 4 MAR 2005 | DOI: 10.1111/j.1745-6606.1979.tb00137.x

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