Journal of Consumer Affairs

Cover image for Vol. 42 Issue 1

Spring 2008

Volume 42, Issue 1

Pages 1–126

  1. 2008 Distinguished ACCI Fellows

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
  2. Editorial Prelude

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
    1. You have free access to this content
  3. Original Articles

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
    1. You have free access to this content
    2. The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics (pages 37–59)

      JOHN KOZUP, 1 ELIZABETH HOWLETT and 2 MICHAEL PAGANO 3

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00093.x

    3. Recognizing Consumer Issues in DTC Pharmaceutical Advertising (pages 60–80)

      MARLA B. ROYNE and SUSAN D. MYERS

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00094.x

  4. Bits, Briefs and Applications

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
    1. What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers (pages 81–99)

      MY BUI, SCOT BURTON, ELIZABETH HOWLETT and JOHN KOZUP

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00095.x

  5. Notes and Observations

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
    1. You have free access to this content
    2. You have free access to this content
      Potential and Pitfalls of Applying Theory to the Practice of Financial Education (pages 106–112)

      ANGELA C. LYONS and 1 URVI NEELAKANTAN 2

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00097.x

    3. Measuring What Really Matters to Consumers (pages 113–122)

      ROBERT N. MAYER

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00098.x

  6. Editorial Postlude

    1. Top of page
    2. 2008 Distinguished ACCI Fellows
    3. Editorial Prelude
    4. Original Articles
    5. Bits, Briefs and Applications
    6. Notes and Observations
    7. Editorial Postlude
    1. You have free access to this content
      How Do You Know That? (pages 123–126)

      HERBERT JACK ROTFELD

      Article first published online: 22 FEB 2008 | DOI: 10.1111/j.1745-6606.2007.00099.x

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