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Keywords:

  • legitimacy;
  • literature review;
  • new ventures

Abstract

Research on how new ventures (NVs) achieve legitimacy is fragmented and rests on taken-for-granted assumptions that require problematization. Following a systematic literature review, I identify five distinct perspectives on NV legitimation: an institutional perspective, a cultural entrepreneurship perspective, an ecological perspective, an impression management perspective, and a social movement perspective. After comparing and contrasting these perspectives, I synthesize them into a generative and integrative typology. Based on this typology, I develop a new research programme. The programme widens the extant scholarship agenda by challenging its shared assumptions and contributes to further integration of the literature by building bridges between perspectives.