Hato Schmeiser is Chair for Risk Management and Insurance Economics at the Institute of Insurance Economics, University of St. Gallen, Kirchlistrasse 2, 9010 St. Gallen, Switzerland. He can be contacted via e-mail: firstname.lastname@example.org. Nadine Gatzert is Chair for Insurance Economics and Risk Management, Friedrich-Alexander-University of Erlangen-Nürnberg, Lange Gasse 20, 90403 Nuremberg, Germany. Gatzert can be contacted via e-mail: email@example.com. Carin Huber is at Zurich Insurance Group, Mythenquai 2, 8022 Zurich, Switzerland. Huber can be contacted via e-mail: firstname.lastname@example.org. The views presented in this paper express the authors' personal opinion and do not necessarily reflect the view of Zurich. The authors would like to thank the anonymous referees for valuable comments and suggestions on an earlier version of the paper.
How Does Price Presentation Influence Consumer Choice? The Case of Life Insurance Products
Article first published online: 18 FEB 2014
© 2014 The Journal of Risk and Insurance
Journal of Risk and Insurance
Volume 82, Issue 2, pages 401–432, June 2015
How to Cite
Huber, C., Gatzert, N. and Schmeiser, H. (2015), How Does Price Presentation Influence Consumer Choice? The Case of Life Insurance Products. Journal of Risk and Insurance, 82: 401–432. doi: 10.1111/jori.12026
- Issue published online: 12 MAY 2015
- Article first published online: 18 FEB 2014
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