For the vast majority of contemporary Israelis, the Holocaust is an acquired memory. However, over the years its presence has not diminished but rather is on the rise. We describe how perceptions of the Holocaust have changed from “what Israeliness is not” in the 1940s and 1950s to a core element in Israeli identity. Inspired by Bauer, we present four different and sometimes incompatible voices related to the Holocaust that greatly affect the Israeli society. They are: Never be a passive victim; never forsake your brothers; never be passive bystander; and never be a perpetrator. Experimental evidence related to these voices is also described.