Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products
Article first published online: 2 APR 2013
© 2013 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 4, pages 732–749, July 2013
How to Cite
Talke, K. and Snelders, D. (2013), Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products. Journal of Product Innovation Management, 30: 732–749. doi: 10.1111/jpim.12017
- Issue published online: 12 JUN 2013
- Article first published online: 2 APR 2013
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