Proactive/Responsive Market Orientation and Marketing—Research and Development Integration
Version of Record online: 25 APR 2013
© 2013 Product Development & Management Association
Journal of Product Innovation Management
Volume 30, Issue 4, pages 695–711, July 2013
How to Cite
Lamore, P. R., Berkowitz, D. and Farrington, P. A. (2013), Proactive/Responsive Market Orientation and Marketing—Research and Development Integration. Journal of Product Innovation Management, 30: 695–711. doi: 10.1111/jpim.12024
- Issue online: 12 JUN 2013
- Version of Record online: 25 APR 2013
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