Organizational Innovativeness: Construct Development and Cross-Cultural Validation


  • Ayalla A. Ruvio,

    Corresponding author
    • Address correspondence to: Ayalla A. Ruvio, Marketing Department, Broad College of Business, Michigan State University, North Business College Complex, 632 Bogue St., East Lansing, MI 48824-1121. E-mail: Tel: 517-432-6467.

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  • Aviv Shoham,

  • Eran Vigoda-Gadot,

  • Nitza Schwabsky


Organizational innovativeness (OI) is a central concept in academic research and managerial practice. In many cases, OI has been operationalized as the number of innovations organizations adopt. In contrast, this paper conceptualizes OI as a five-dimensional construct (creativity, openness, future orientation, risk-taking, and proactiveness) representing the organizational climate, which refers to the organization's ability to generate ideas and innovate continually over time. The findings support the conceptualization and operationalization of the five-dimensional OI, validated in Norway, Israel, and Spain. These results shed new light on existing findings and can promote new research directions as well as guide strategic managerial decision-making.